The root of all evil


Money is only a tool. It will take you wherever you wish, but it will not replace you as the driver.” Ayn Rand

Building a great website has been a priority from day-one. Without a smart, functional and intuitive online home for BYS, we are going nowhere. With typical Type-A egotism, we initially planned to do it all ourselves. How hard can it be, right? Drag and drop platforms such as WIX can make a web developer of us all.

However, we had ambitions for the design and functionality that required more than single clicks to implement. After a brief foray into coding, pride was swallowed and the white flag waved – we needed to recruit some outside help. And so began our voyage into the unchartered waters of employing someone.


Being complete newbs to the world of the web, we used a platform called Upwork; essentially a classified site for finding skilled freelancers. We posted a brief for the project with some blurb about what we were hoping to achieve. After receiving a deluge of responses in the first 24 hours (I stopped counting at 80), we gradually whittled down to a shortlist based on responses and prior reviews.